Press Release

No.: 98 - PR/BHL/2019

Dhaka, March 14, 2019

“Ride the Wings” with Honda at CEMS Motor show 2019

• Introduced New Double Disk with Combi Brake System (CBS)- CB Hornet 160R
• Stylish localized models Honda Livo 110 and Dream Neo 110 displayed
• Futuristic off-road racing bike CRF 450 Rally   
• Trial bike show by former World Champion Motoharu Honda awed bike lovers  
• Safety Riding trainer for rider education
• Test ride, Accessories and special gift for on spot booking

Dhaka, March 14-16, 2019: Bangladesh Honda Private Limited (BHL) is showcasing its Sporty and Powerful Products at Conference and Exhibition Management Services Ltd. (CEMS) 5^th Dhaka Bike Show-2019, planned on 14-16 March, in Hall-3, International Convention City Bashundhara (ICCB), Dhaka.

In a three-day show, Bangladesh Honda (BHL) introduced its New Double Disc with Combi Brake System (CBS) in CB Hornet 160R, with exclusive display and special test ride experience track for bike lovers. CBS is the most efficient way of braking, which reduces the distance and improves stability while braking and ensures that rider with low expertise is also confident while braking.

A special attraction was off-road racing bikes display - CRF 450 Rally – which was used actually for Dakar Rally, the toughest off-road endurance race in the world. BHL also showcased other 150cc off-road racing bike models entering the young Bangladeshi people.

International Professional Trial rider, Mr. Motoharu Honda, held a trial show in a special attraction enjoyed by bikers with RTL300.  Motorcycle trials is a non-speed motorcycle racing which requires fine throttle, balance, and machine control.  Mr. Motoharu Honda started the trial race at the age of 15 and got champion at international A class in 2001. He had participated and made good fight at Japan round of world championship.  

BHL arranged test Ride, pre-book gift, accessories with a special gift for on-spot booking and planned much more fun events including DJ show, Bajna Beat, Raffle Draw, Fashion Show, Mileage Contest for the bike lovers during the event.

 Honda genuine accessories like Honda branded Jacket, helmet, riding gloves, bike decoration kits and many more accessories were displayed and sold at the Motorshow pavilion. Raffle draw for booking, test ride, selfie contest and accessories buying with several exciting prizes and CB Hornet 160R as mega prize was arranged for the visitors.

BHL plan to Celebrate 1^st Anniversary of its Rocking Model on 15^th March 2019 in Motor Show Test Ride area. In this program, CB Hornet customers are invited to the event by the Dealers and will enjoy so many attractions.

Faithfully Yours

Yuichiro Ishii

Managing Director and CEO

Bangladesh Honda Private Limited (BHL)